Your author brand identity: A Guide to Consistent Visual Branding Across Platforms

Jul 15

It’s well-studied in psychology how much people freak out when faced with many options, that’s why it’s important to stand out, to be recognizable. To be that only option. And you are certainly one!

Alright, I’m not here to overwhelm you with complex concepts.

Instead, I’m here to simplify the process and guide you through creating a consistent author brand identity.

You can find an example down here:

cohesive
Author brand identity

1. Establish Your Palette

First thing first: colors. Whether you opt for bold and vibrant or subtle and sophisticated, consistency is key.

Your chosen palette should be seen constantly through your website, social media profiles, and promotional materials, creating a visual experience that reminds your audience of you.

Choose a set of colors that reflect your brand's personality and tone.
Ensure consistency by using these colors across all your online platforms.
Consider the emotions and associations each color evokes in your audience.

2. Typography Matters

Fonts may seem like a small detail, but they play a significant role in your brand's personality.

Choose a primary font for headings and a secondary font for body text, and stick to them. It enhances readability and reinforces your brand's identity with every word read.

Select primary and secondary fonts that align with your brand's voice.
Maintain consistency in font usage across your website, social media, and promotional materials.
Prioritize readability and ensure your chosen fonts enhance rather than detract from your message.

3. Curate Your Imagery

Whether it's your headshot, book cover, or graphics, consistency is crucial for building brand recognition.

Your visuals should complement your writing style —whether it's playful or professional.

Remember, quality matters. Invest in high-resolution images that capture attention and leave a lasting impression.

Use high-quality images that resonate with your audience. Use stock images from Dupe Photos, Unsplash, or Pexels. Do not use Pinterest photos, it’s illegal to do so.
Aim for consistency in the style and tone of your imagery.
Invest in professional photography or graphic design to ensure your visuals stand out.

4. Inject Personality

Don't forget who you are and infuse your brand with personality.

Behind-the-scenes glimpses, and unique storytelling elements.
Let your personality shine in every aspect of your branding, from visuals to writing.
Engage with your audience authentically to build connections and foster loyalty.

If you need a little bit of guidance book a
FREE 30-minute discovery call with me.

We'll discuss: